Public Diplomacy deals with public opinion that has increase the way how diplomats make their negotiation through communication. They play an important role in the political life in a state. In fact, diplomats affairs are more exposed through media when it comes down to interviews and shows talks. Also, sometimes when a state has issues and they can not solve the problem by themselves, then some other state comes along through a diplomatic talk.
http://www.euronews.net/2010/01/14/israel-apologises-to-turkey-over-public-snub/
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